Flow is a display font I developed while working on a studio project with Mark Lindner at Panoply. The project was inspired by the work of Mihaly Csikszentmihaly and the concept of flow state in modern psychology.

The idea behind the letters forming a trajectory-like path diagram emphasis the idea of thinking and cognition pattern in the brain and it’s capacity to form a fluid and continuous state of mental energy.

“In positive psychology, flow, also known colloquially as being in the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does, and a resulting loss in one’s sense of space and time.”

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Varsity Protest Brian Force Belleville